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This great video tells the story of an organization in Costa Rica called Territorio de Zaguates, which cares for stray dogs. They figured out a brilliant strategy for helping potential adopters see the value in mixed breed dogs.

In Costa Rica a private organization called Territorio de Zaguates rescues stray dogs. Offers them shelter, sterilizes them and finds them a home. 94% of stray dogs is mixed-breed and many times people consider them less valuable than … the pure ones. Yet, the mixed-breed is actually a unique breed! Since they gather elements of all breeds! So the organization ”experts” presented them as a unique breed mix! Afterwards, everyone was talking about these new breeds of … Costa Rica!

The campaign that lasted 45 days caused a 1,400% increase in stray adoptions!
‘Cause every stray is unique!

That’s our vision of using marketing for a good cause 🙂

A Costa Rican Shelter’s Brilliant Idea to Increase Adoption of Stray Dogs

Caso: Territorio de Zaguates from GARNIER BBDO on Vimeo.

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Tags:  adopt adoption breed campaign costa Culture dog expert home mix mixed mixed breed pet pure rescue rica shelter story strategy stray territorio unique valuable value zaguates

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